Тормен өрмеленген әлеуметтік медиалар

bizmedia — Wed, 28 Oct 2009 17:48:00 +0600

Батыстың медиа бизнес әлемінде баяу төңкеріс болып жатқан көрінеді - кенеттен ең консерваторлық басылмдар "әлеуметік медиа" атты жаңа каналдың БАҚ арасындағы танымалдылығының өсуін ғана емес, тіпті нық орналасқан орнын талқылауда. Және талқылап қана қоймай, жаңа әлеуметтік технологияларды еңгізуде.

Лола Асқарова, маркетинг және стратегия жөніндегі кеңесші

Шетелдік тәжірибе

bizmedia — Thu, 05 Mar 2009 07:00:00 +0600

Journalism pages of the Initiative for Policy Dialogue, Columbia University, N.Y. (www2.gsb.Columbia.edu/ipd/journalism.html).

Covering Oil. A Reporter's Guide to Energy and Development. Revenue Watch - Open Society Institute, Initiative for Policy Dialogue, 2005.

Paul Hemp, Ten Practical Tips for Business and Economic Reporting in Developing Economies, ICFJ, 1996.

P. Martin, Guide to Business Style and Usage, 2002.

The copyeditor's handbook : a guide for book publishing and corporate communications, with exercises and answer keys / Amy Einsohn. Berkeley: University of California Press, 2000.

Associated Press reporting handbook / Jerry Schwartz. New York: McGraw-Hill, 2002.

Flower, J. Global Financial Reporting. Basingstoke: Palgrave, 2002.

Barbara Ehrenreich, Nickel and Dimed: On (Not) Getting By in America, Metropolitan Books 2001,
Chris Roush, Show me the Money: Writing Business and Economics Stories for Mass Communications, Lawrence Erlbaum Associates, 2004.

Writing About Business: The New Columbia Knight-Bagehot Guide to Economics & Business Journalism. By Terri Thompson (editor), Columbia University Press, 2001.

E. Comiskey and Charles W. Mulford, Guide to Financial Reporting and Analysis, John Wiley & Sons, 2000.

Jay Taparia, Understanding Financial Statements: A Journalist's Guide, Marion Street Press, 2004.

Kenneth M. Morris and Virginia B. Morris, The Wall Street Journal Guide to Understanding Money & Investing, Fireside, 1999.

Gretchen Morgensen and Campbell R. Harvey, The New York Times Dictionary of Money and Investing: The Essential A-to-Z Guide to the Language of the New Market, Times Book, 2002.

Kelly Heyboer, The One That Got Away. How did the press miss the Enron story? American Journalism Review, March 2002.

Andrew L. Yarrow. The Big Postwar Story: "New Era" of "People's Capitalism" Dawns Where "Everybody's Rich in the U.S.", or So They Said. The Growth and Influence of Economic Journalism in the United States, 1945-1960.

Edward Cone, I was a Bubble Asset, or, The Rise and Fall of Biz Journalism. - Speech to Rotary Club of Greensboro, April 16, 2003.

Diana B. Henriques, News in the Age of Money. Columbia Journalism Review, November/December 2000.

На русском:

Дайана Энрикес, Новости в век денег. Журнал "Америка".

Письменная Е. Профессиональная этика в деловой прессе. М., Хроникер, 2004.

Журналы:

American Journalism Review
The Economist
Institutional Investor
Business Week
The Banker
Fortune
Forbes
"Эксперт"
"КIТ-Финанс"
National Business
"Экономические стратегии - Центральная Азия"
"Деловой Мир"

Организации: